Font Development

Now I have come to my conclusion of what my magazine is going to be called, I now need to go through the process of selecting a font that will suit the front cover of my magazine. I will go through numerous amounts of fonts, carefully choosing specific styles, experimenting through trial and tribulation in order to determine a suitable font that would be appropriate for my INDIE/Alternative magazine.

I began with selecting random fonts, in order for me to gather a variety of styles that I can choose from that would best suit the front cover of my magazine. I experimented with fonts that had serifs and that did not, having a few that were all upper case and some all lower case. However, something I have kept throughout is the colour; even though black would seem a very simple colour, it is very bold in terms of standing out on a front cover. Its very classy and will most definitely suit the black and white theme I have. I initially also had the idea of wanting the 'V' larger than all the other letters, giving it a sense of height and variety. It balances the word out perfectly as there are five other letters on either side, therefore, seems successful opposed to seeming out of place which could be an issue.

I then narrowed the selection down to a few designs that I believe could have some potential of appearing on the front cover. The first two fonts are too similar and do not look like they would appear on a magazine due to its very 'messy' style. The second to last font is one that I wouldn't consider using as I personally think it doesn't 'suit' the look I'm trying to portray.Therefore, the third and fourth fonts are the two I will need to decide between.

I then selected two of my most favourite that I would most definitely consider having on the front of my magazine. Both of these fonts are extremely suitable; as despite their simplicity, looking at my research, most titles are very simple but bold, therefore, standing out an extortionate amount, grabbing the readers eye. I experimented slightly, with these fonts, tracking the letters by moving them closer together or further. The first font on my left I condensed the letters, to see what sort of effect it would have on the eye, I personally don't like the condensed letters as they merge into one another not making the entire word as clear as it should be; evidently spoiling the font. Whereas, with the second font, I did the complete opposite and separated the letters more then they would naturally be, I had to be careful on how large the spacing was, as the word still needed to appear as a word not separate letters standing next to each other. However, once slightly adjusting the spacing, I ultimately though it was a very unique, individual style, a simple yet bold font that would match the style of my magazine. 

Finally coming to a conclusion as to what font I will feature as the title of my magazine is; 'Parisian BT' As mentioned previously it is a very simple font however, it emphasis' the classiness and alternative style I wish to portray. Through my research I discovered that the name of the magazine and the font of the title have to reflect the magazine in a positive way, its not just the content of the magazine but the overall presentation that has been created in order to entice the reader. It is a name that (as a designer) wants to be remembered, its presentation will reflect how the public will respond, as they are our ultimate market that will market the product to other people therefore, has to be marketed in a positive light, which means making the presentation something everyone will remember.